What separates the wheat from the chaff ?

I am leveraging synetics to answer a question in my mind and the question is, ” what separates you from the competitors”. In my example; you are the wheat and the competitors are the chaff and I am assuming here that you know that the demand is for wheat and you have identified the niche  and your niche is to generate the best wheat out there in the market and remember there may no price for coming in second.

If you do not know the difference then do not worry as the key ingredient you need is the ability to differentiate.

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