NANSENSE

Are you popular or otherwise ?

Let us leverage the principle of slice and dice and divide our target audience based on the popularity. If we are to divide the group into two then our groups would be popular and unpopular.

The same set of people who turn to be popular can turn to be unpopular at a later point in time and the same set of people who turn to be unpopular can turn to be popular at a different point in time.

One criteria that may cause the difference in the turn around may be change.

So if you are unpopular today and you want to be popular then its only a matter of time. On the other hand, if you are popular today, you may want to be careful and be ready to adapt to the change or else you may end up being unpopular.

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